About

At Icon Lifestyle, we're more than just a clothing brand—we're a celebration of Armenian culture, symbolism, and design. Founded in June 2020, our brand is driven by a passion for showcasing the rich heritage and traditions of Armenia through stylish and meaningful apparel and lifestyle products.

As the Founder & Creative Director of Icon Lifestyle, I envisioned a brand that would not only resonate with our community but also make a positive impact. Our collections are carefully curated to embody the essence of Armenian identity while incorporating modern aesthetics.

Specifically, you'll find the Armenian Cross, "Khachkar", incorporated into our pieces. The Armenian cross is deeply intertwined with Armenian culture and serves as a powerful symbol of national identity and pride. It is often depicted in Armenian art, literature, and music, reflecting the enduring resilience and strength of the Armenian people throughout history. 

Khachkars are revered for their artistic craftsmanship and beauty. They are hand-carved from stone by skilled artisans and often serve as masterpieces of Armenian art and architecture, showcasing the creativity and talent of Armenian craftsmen. Through our campaigns, we aim to showcase the same skills and talents.

Thank you for your support, and we look forward to sharing many more meaningful moments with you at Icon Lifestyle.

 

Berj Chekijian